The Product Marketing Manager at PAIRIN is the catalyst for bringing our products to market. This individual oversees how our products are positioned as well as full message implementation across all marketing and sales channels. The Product Marketing Manager is responsible for thoroughly understanding PAIRIN’s products, and marketing them to prospects and customers through research, positioning and messaging. This individual also supports the Sales Team by leading product training and crafting promotional collateral and tools that are timely and consistent with product messaging tenants.

Why work for us?

• Competitive salary, professional development budget, and stock options
• Excellent healthcare, vision, and dental insurance, including 100% of individual and partial family premium covered by employer, as well as 401K benefits
• Flexible work hours and location
• Unlimited PTO
• Support for whatever makes you most effective at doing your job
• Dog-friendly environment
• We have a cool office in the RiNo District, with a fun team and lots of amenities (for when we all go back to the office!)

Recognized as a growing company:

• 2019 Denver Business Journal Best Places to Work (#2 in Tech)
• 2018 and 2019 Outside’s 50 Best Places to Work (#13 in 2019)
• 2017 Emerging Tech Company of the Year (Apex Awards)
• 2017 Colorado Companies to Watch (CCTW)
• 2017 Denver Startup of the Year (Denver Chamber of Commerce)

About you

First and foremost, you must be energetic, persistent, adaptable, motivated, entrepreneurial, tech-savvy and a continuous learner. You’ll truly impress us with:

• Exceptional oral and written communication and presentation skills (Your documents should not require much, if any, editing to be considered complete)
• Passion for storytelling and market impact
• Ability to work independently (self-motivated) and meet deadlines
• Desire to grow professionally and open to coaching
• Knowledge of market research practices
• General understanding of best practices in persona creation and competitive intel gathering
• Willing to collaborate with cross-departmental teams and support team members with tasks and projects as needed
• Experience in basic video creation software

Roles and responsibilities

MARKETING 

• Work with the Marketing Director to determine product positioning and develop key messaging that resonates with target audiences
• Create product marketing documents for distribution to internal and external audiences
• Plan and execute the external launch of new products, features and integrations 
• Research, recommend and attend events to promote product offerings
• Maintain product web pages and create content for product promotion, such as videos, webpages, blog posts and email copy

MARKET RESEARCH 

• Research and maintain key audience personas to inform go-to-market strategies and audience targeting
• Conduct detailed competitor analysis for new and existing products
• Utilize market research to make recommendations for product pricing and packaging
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

CROSS-FUNCTIONAL PARTNERSHIP

• Work with colleagues across product, design, customer success and sales to drive consistent user experience and communication
• Ensure all relevant internal and external audiences are informed on the product roadmap, including all upcoming releases, updates, new products and sunsetting products
• Collaborate with the product and leadership teams to inform roadmap priority and market strategy based on research
• Communicate the vision and value of new products to internal and external audiences
• Develop sales tools and training to facilitate the selling process of new products, such as flyers/collateral, pitch decks, email templates, competitor battle cards, videos, etc.

Experience requirements include:

• 3-5 years of marketing experience
• 2-3 years in product marketing, ideally in technology products

Extra points for:

• Experience with graphic design software
• Extensive product marketing experience or certification(s)
• Experience in the ed-tech market

How to apply

Follow this link to take The PAIRIN Survey and upload your resume. Please do complete the second half of the survey, so we will know how to best invest in your personal and professional development.